earticle

영어

The varying information of 21st century has changed the aesthetic standard and life style of the masses and the costume, makeup, and hair style of idol singers who are a representative icon expressing aesthetic instinct led the popularity and was used as an effective way of delivering aesthetic manner. The icon intending reactionism has been repeated while changing regardless of era. This study analyzed pin-up girl image, which was a form of picture in the past but lost the value of direct possession due to a large quantity of information among retro- fashions and of which image was regenerated in various forms, through the fashion and hair style of 4 female singing groups. As a result of study, the sensualistic image only appealed to men in the past changed into a sexy and lovely image women envy in the modern age and is leading the female trend. The past culture including pin-up girl rouses up the memory of the general public who spent the past and gives the masses who did not contact past culture fresh and interesting emotion. It is thought if the marketing area utilizing various targets including the generation who did not experience pin-up girl as well as men and women borrows this study result, it will be helpful to the development of industry.