earticle

영어

This study conducted comparative analysis of the professional nail care brand leading the present nail care industry and the color characteristics of nail color products produced by domestic low-priced cosmetic brand. Four professional nail care brands including O.P.I, ORLY, NUBAR, and CREATIVE were chosen as the study subject along with four domestic low-priced cosmetic brands including THE FACESHOP, MISSHA, ETUDE HOUSE, and SKINFOOD. Color characteristics were collected using the capture program of the color chart of nail color products posted on the website of each brand as of July, 2013. However, because the CREATIVE lacked its own website, its nail color chart was collected from the chart posted on an online shopping mall, ‘Finger Finger,’ the distribution channel for directly imported goods from overseas. Out of the total 1,431 of the first selection for analysis data including 212 for O.P.I, 273 for ORLY, 325 for NUBAR, 63 for CREATIVE, 190 for THE FACESHOP, 95 for MISSHA, 137 for ETUDE HOUSE, and 135 for SKINFOOD, the total of 1,262 excluding the products that were unable to distinguish the color due to its coarse glitter without the base color were selected as the final analysis data. As for colorimetric method of the data, the color was extracted using the computer Adobe Photoshop CS and the RGB value was measured to be converted to H V/C value using Munsell Conversion version 11. The range of color characteristic was analyzed into 10 Munsell Colorimetrics colors and 12 tones based on PCCS color classification. The study result showed that despite the differences between each brand, the distribution of all eight brands were concentrated on R and RP colors, and as for the shades, the professional nail care brands were mainly b, dp, and dkg, while domestic low-priced cosmetic brands were mainly b and lt tone. Also, compared to the professional nail care brand, domestic low-price cosmetic brand showed relatively even color distribution of the nail color products, which revealed the diversity of the products. As the nail industry is going through a constant development, further studies on more diverse color field based on the comparative studies on various nail color products are expected in the future.