earticle

영어

In this study, customers who use the hair salon with a four-year college students majoring between groups on the basis of the granular salon usage patterns and product purchase behavior by looking out the hairdresser to help students understand the characteristics provide basic data for that is the purpose. Data collection in Seoul with a four-year college students 206 questionnaires using SPSS 16.0 frequency analysis, cross-analysis, analysis of variance was performed. The results of this study are as follows. First, the survey 10-200000 won the under 21-year-old college student two were receiving an allowance. Second, determine the behavior of those surveyed used the salon results considering the price and visit the salon every 1-2 months to change the style of pump professionals who receive treatment with the introduction of a beauty salon and a hair salon in one place selection and mainly were attending. Third, according to the survey of the major results of this salon use pattern out there is a statistically significant difference was found. Fourth, according to the survey of the major results of this product out buying behavior partially there is no statistically significant difference was found. Through this study, the beautician recognized the importance of understanding the customer's characteristics and the transition to the customer based on this approach can be more efficient hope.