원문정보
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초록
영어
With a focus on Facebook, the most popular social network service (SNS), this research tried to find out which type of motivation makes users to spend more time on the SNS and in the same vein, which type of motivation makes users to believe that they will continue to use the SNS. The result shows that the need for play (entertaining) and image as social reputation affect the current amount of use, while the needs for information search, building relationship, and entertainment would make them continue to use.
목차
Abstract
1. Introduction
2. Social Network Service
3. Motivation to Use SNS
3.1 Personal Motivators
3.2 Socially Influenced Motivators
4. Research Model and Method
4.1 Research Model
4.2 Measurement of Variables
5. Research Results
5.1 Nature of Sample and Validity of Measure
5.2 Results of Hypotheses Tests
6. Conclusion
References
Result of Factor Analysis
1. Introduction
2. Social Network Service
3. Motivation to Use SNS
3.1 Personal Motivators
3.2 Socially Influenced Motivators
4. Research Model and Method
4.1 Research Model
4.2 Measurement of Variables
5. Research Results
5.1 Nature of Sample and Validity of Measure
5.2 Results of Hypotheses Tests
6. Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보