원문정보
The Effect of Women Self-consciousness and Self-monitoring on their Skincare Behavior
초록
영어
The purpose of this study is to find the levels of self-consciousness, self-monitoring and skincare behavior of woman and to analyze the relationship between the levels of self-consciousness, self-monitoring and skincare behavior in an effort to strengthen external human beauty. The respondents were 370 women about 20-40 age attending in Korea, Chung-Cheong Province.In this study, a questionnaire method was used. The questionnaire consisted of SMS(self-consciousness scale), the(self-monitoring scale), and a measurement of the skincare behavior. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. As a result of positive related to the skincare behavior was found to self- consciousness and self-monitoring. The personal self-consciousness was found that the best important to skincare behavior. Determining the correlations between self-consciousness, self-monitoring and the skincare behavior was useful in understanding the personal peculiarity of the skincare behavior. Moreover, in the cosmetic industry, it is likely meaningful to investigate the capability whether the variables of self-consciousness and self-monitoring can be applied in an effort to understand consumers’ internal character.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 자기의식
2. 자기 검색
3. 피부관리행동 관련연구
Ⅲ. 연구방법
1. 연구 대상 및 자료 수집
2. 측정 도구 및 분석 방법
Ⅳ. 연구결과 및 고찰
1. 성인여성의 자기의식, 자기검색, 피부관리행동에 대한 요인 분석 결과
2. 성인여성의 자기의식, 자기검색 결과
3. 자기의식, 자기검색, 피부관리행동 간 상관관계
4. 자기의식과 자기검색이 피부관리행동에 미치는 영향
Ⅴ. 결론
참고문헌