earticle

영어

The necessity of employee‘s satisfaction in the occupational atmosphere has been rapidly increased in the competitive global society and flood of information changing from moment to moment. Recently companies recently are introducing incentive travel to enhance the satisfaction of employee in the job areas. Therefore, in a typical travel, the journey itself is the most important, while both participants and companies' aspects are recognized as an important factor in incentive travel. In other words, we need to study on the effect of travel satisfaction as well as satisfaction of incentive travel participants on the job satisfaction and business performance in terms of companies. This study attempts to contribute to providing the resources to the marketing strategy through the results for the impact of the job satisfaction and business performance on satisfaction of incentive travel for companies and the marketing materials when travel agency offers incentive travel products to companies.