earticle

영어

Technology and innovative thinking have changed the design and delivery of banking services dramatically these days. An Internet bank is an electronic, virtual bank having little or even no branching system and relying on others’ physical networks to meet the majority of customers’ physical transaction needs. The critical success and failure factors of Internet Banks have been explained only by the economies of scale, and the learning and experience effects of Internet Banks based on the perspective of ecologies. In this study, the critical success factors of Internet Banks are investigated based on the strategic choice by organizations and the resource-based view of the firms instead of an organizational ecology perspective. To this end, 31 major Internet Banks have been classified by the size and profitability of banks and three strategic groups have been derived. The three representative company cases dealing with 2 successful cases and 1 failed case were analyzed, and the critical success factors of Internet banks were derived. Academic and practical implications are discussed.