earticle

영어

After the full opening of the distribution market in 1996, its competitive power was lost and declined due to the emergence of a variety of distribution types, the change of customers consumption habits and purchase pattern. Therefore, the government began to support the modernization project of the traditional markets through the establishment of law for the activation of the traditional markets. In this regard, this study attempts to diagnose the problems of facilities modernization projects through the substantial and concrete effect analysis on the facilities modernization project of the traditional markets to provide the activation method of effective traditional markets. To achieve the goal, analyzed the overall satisfaction and substantial effect of the traditional market’s facilities modernization project by carrying out questionnaire surveys on merchants in the JinjuJungangYudeungmarket. As a result of questionnaire surveys customers were generally satisfied with the facilities modernization project and they thought that the market environment was improved after implementing the project. The customer numbers and sales amount, which show the actual improvement, also increased after implementing the project. Summarizing the results of questionnaire analysis, customer numbers and sales amount after the facilities modernization project of the traditional markets increased and the degree in the increase was low with the level of 5~20%. Therefore it was analyzed that sub-project items of the facilities modernization project, which have a significant effect on the activation of the traditional market, had a low level influence.