earticle

영어

The purpose of this paper is to examine the phenomenon of Premium Outlet Malls. We examine the Shinsegae Chelsea Premium Outlet at Paju City, Gyeonggi-do, while placing them against the development of the outlet mall industry. Outlet malls are an important part of the new retail landscape. This study analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers’ perceptions of premium outlet. The summary of 7 components is classified as the visual, location, shopping backing up, human traces, mood, transit expedience, and tenant. Outlet shopping satisfaction on the relative influence of individual factors you look at, outlet malls, the locational component variables, human, visual, Tenant, outlet mall shopping satisfaction in order to support static (+) was identified as a significant influence. but, Convenience outlet mall component variables satisfaction with the passage of the negative (-) were analyzed a significant influence. The implications of this paper, pedestrian walkway, fatigue T structure, sign systems, and in position for the visitors confirmed that there is room for improvement.