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논문검색

Implementing A Data Mining Solution To Customer Segmentation For Decayable Products – A Case Study For A Textile Firm

초록

영어

In this paper is developed a model to cluster customers who need to production change continuously. Mere mathematical models to cluster customers lead to ignoring the environment factors in model. Therefore, for Adjusting model to reality, we should use environment factors in model building. The proposed model is flexible against changes of environment and it causes to resulted model can use for clustering the customers of decay able productions. Proposed model perform on customer's information of a textile firm.

목차

Abstract
 1. Introduction
 2. Background
  2.1. Customer Relationship Management (CRM)
  2.2. Self Organization Map (SOM) Methodology
  2.3. RFM Model
  2.4. Fuzzy Logic
 3. Research Method
 4. Application of the Proposed Procedure
 5. Conclusion and Discussion
 Acknowledgements
 References

저자정보

  • Vahid Golmah Department of Computer Engineering, Islamic Azad University, Neyshabur Branch
  • Golsa Mirhashemi Department of Computer Engineering, Islamic Azad University, Neyshabur Branch

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