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The advances of ICT technologies and electronic display make it possible to provide digital signage services. Nowadays, the market of digital signage keeps getting bigger with the addition of newly advanced techniques. In contrast to existing signage solutions that just only provides uni-directional information, digital signage can provides bi-directional service that makes it possible interaction with users and provide more accurate audience response information to the advertisement contents providers. In this paper, we describe interfaces that audience measurement will be occurred and audience measurement related procedures.
목차
Abstract
1. Introduction
2. Audience Information and Interfaces for Audience Measurement ofDigital Signage Services
2.1. Types of Audience
2.2. Types of Digital Signage Terminal
2.3. Purpose of Advertising Contents
2.4. Audience Information of Digital Signage
2.5. Interfaces with Audience and Terminal
3. Digital Signage Service Procedures with Audience Measurement
4. Audience Measurement Procedures
4.1 Acquaintance of Raw Data
4.2. Audience Information through Analysis of Raw Data
4.3. Privacy Protection
5. Conclusions
Acknowledgements
References
1. Introduction
2. Audience Information and Interfaces for Audience Measurement ofDigital Signage Services
2.1. Types of Audience
2.2. Types of Digital Signage Terminal
2.3. Purpose of Advertising Contents
2.4. Audience Information of Digital Signage
2.5. Interfaces with Audience and Terminal
3. Digital Signage Service Procedures with Audience Measurement
4. Audience Measurement Procedures
4.1 Acquaintance of Raw Data
4.2. Audience Information through Analysis of Raw Data
4.3. Privacy Protection
5. Conclusions
Acknowledgements
References
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