earticle

영어

As growing concerns about food safety, consumers consider more about what to eat and how to buy groceries. The new term ‘locavore’ coined in the mid-2000s is a reflection of this recent phenomenon. Its meaning is a person interested in eating food that is locally produced. As an appropriate countermeasure for healthful food consumption, the locavore movement can sustain food supply system in a various way. The agricultural business in the rural areas has been on the decline due to a series of market openings caused by the FTAs. In this regard, it is time to bring up more effective feasible measures for farming. By putting the locavore movement into action, the rural community can boost its economy as well as enhance its social unity. In this study, Pocheon, Gyeonggi province is chosen to be a model to initiate the locavore movement in Korea. As a neighboring city of Seoul, Pocheon composes of a number of farmlands and livestock breeding farms as well as tourists’ attractions. The transportation system in Pocheon is so convenient that Seoul citizens easily visit the community. In this regard, Pocheon is most likely to be a starting point providing the urban areas nearby with good quality of local food.