원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.6 No.4
2013.08
pp.181-198
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This paper selects Chinese real estate enterprises as objects of study and obtains large sample data by investigation. Studying the relations among E-commerce application, enterprise sustainable competitiveness and enterprise performance, the paper finds the influence path as well as the influence intensity among them by employing partial least squares (PLS) structural equation modeling. Research findings show that information communication, inner management, purchasing logistics, and network marketing are beneficial to enterprise sustainable competitiveness and the improvement of enterprise performance. Further management suggestions are provided in the later part of the paper.
목차
Abstract
1. Introduction
2. Theoretical Basis and Model Building
2.1. Theoretical Basis
2.1. Model Building
3. Research Design
3.1. Scale Design
3.2. Research Method
3.3. Sample Characteristics
3.4. Research Bias Analysis
4. Empirical Study
4.1. Validity and Credit Analysis
4.2. PLS Regression Analysis
5. Discussions and Management Suggestions
5.1. Findings
5.2. Management Suggestions
6. Conclusion and Limitations
References
1. Introduction
2. Theoretical Basis and Model Building
2.1. Theoretical Basis
2.1. Model Building
3. Research Design
3.1. Scale Design
3.2. Research Method
3.3. Sample Characteristics
3.4. Research Bias Analysis
4. Empirical Study
4.1. Validity and Credit Analysis
4.2. PLS Regression Analysis
5. Discussions and Management Suggestions
5.1. Findings
5.2. Management Suggestions
6. Conclusion and Limitations
References
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