원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.6 No.4
2013.08
pp.51-68
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market - China. AHP and Fuzzy TOPSIS are employed to evaluate the current e-commerce websites promotion implemented by all major laptop brands in China. The managerial implications and suggestions for future research are also discussed.
목차
Abstract
1. Introduction
2. Literature Review
3. First-order Headings
3.1. Fuzzy AHP Model
3.2. Fuzzy Membership Function
3.3. Fuzzy TOPSIS Model
4. Data Collection and Results Analysis
5. Solutions from Fuzzy AHP and TOPSIS Analysis
6. Conclusions and Suggestions for Future Research
Acknowledgements
References
1. Introduction
2. Literature Review
3. First-order Headings
3.1. Fuzzy AHP Model
3.2. Fuzzy Membership Function
3.3. Fuzzy TOPSIS Model
4. Data Collection and Results Analysis
5. Solutions from Fuzzy AHP and TOPSIS Analysis
6. Conclusions and Suggestions for Future Research
Acknowledgements
References
저자정보
참고문헌
자료제공 : 네이버학술정보