earticle

영어

In modern society, efforts to recognize, preserve, and pass down cultural heritage are often coupled with efforts to optimize its use for tourism. Dangjin Si, Chungcheongnam-Do holds Gijisi Tug-of-War festival annually to celebrate a unique form of tug-of-war. Tug-of-war, a sport that directly puts two teams on opposite ends of a rope in a battle of strength, emerged under agricultural influence in rice-farming regions, and Gijisi Tug-of-War has been around for 500 years in the Dangjin region. Dangjin si is developing Gijisi Tug-of-War into an international festival. This study investigates supplementary measures for Dangjin si to improve and develop this cultural heritage into a successful international festival. The conclusion of the study as following: The first thing is development of characteristic contents and events. Tug-of-war between South Korea and North Korea should be held near by DMZ in Korean. peninsular. The purpose of Tug-of-war for reunification is nation’s wish for unifying one country. The second thing is publicity strategy for folk festival have to be diversified to the nation as well as to the world. The third thing is tourism products related with the Tug-of-war should be created and developed. Regional resources of tourism must be reflected on paving the road for the successful global festival.