earticle

영어

This study aimed to examine the difference of tourism constraints by tourism motivation type of university students and took practical analysis based on the hypothesis. As a result of analysis on tourism motivation, it was classified as interrelation pursuing type, knowledge pursuing type and entertainment pursuing type. When the cluster analysis was carried out by inputting the extracted factor, it was categorized into three clusters: interrelation pursuing group, knowledge pursuing group and entertainment pursuing group. As a result of factor analysis on tourism constraints, it was categorized as interpersonal constraint, facility constraint and structural constrains. Then, different verification on tourism constraints was carried out to students in 3 clusters. The analysis result has the following academic significances. As a result of cluster analysis to specify tourism motivation groups of university students, it showed statistically significance differences on the tourism constraints in three clusters, which were corresponding with the hypothesis suggested through the theoretical basis of the previous studies. And, the tourism constraints were different by tourism motivation of university students, which demonstrates what students considered according to their pursuing motivation. Accordingly, this study might be useful resources in setting marketing plans for university students and in setting target markets by types of motivation group. In addition, it is expected that this study can contribute to the economic activation of tourism industry by expanding tourism of students in Daejeon.