원문정보
초록
영어
Individuals may seek and read other’s opinions, or they may want to interact with others after participating in virtual communities. Information, opinions, or advice in virtual communities may drive individuals to make decisions. However, the value of the information may vary from person to person. Individual perceptions and experiences will influence how she or he forms different evaluation for the same content of information. Our study thus investigates how individuals process others’ opinions on stock message boards for their investment decisions, particularly when they have different levels of investment return. Their gain/loss of wealth may influence investors’ information processing behavior. Behavioral finance literature argues that self-attribution bias influences an investor’s learning process. The self-attribution bias suggests that investors who lose money after basing their decisions on other’s opinions may subsequently value other’s opinions less, while those who profited from investments after using other’s opinions may overestimate their own investment-related abilities. In the context of online stock message boards, we investigate the influence of investment returns on investors’ information processing behavior, starting with an exploration of how they attribute their success or failure to either themselves or other investors on stock message boards.
목차
Introduction
Literature Review
Hypotheses and Research Model
Research Methodology
Research context
Questionnaire design and refinement
Sample
Main variables, scale items, reliability, and convergent validity
References