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논문검색

한국과 중국의 오픈마켓 사용자의 만족에 영향을 미치는 요인에 대한 비교 연구 : Hofstede의 문화차원 이론을 중심으로

원문정보

A Comparative Study on the Factors Affecting User Satisfaction of Open Markets in Korea and China : Based on Hofstede’s Cultural Dimensions Theory

Guo Yan, 안현철

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초록

영어

China has emerged as the world’s factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first. Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised DeLone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede’s Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 오픈마켓
  2.2 정보시스템 성공 모형
  2.3 국가간 비교연구 및 Hofstede의 문화차원 이론
 3. 연구모형 및 가설
  3.1 사용편의성
  3.2 디자인
  3.3 접속속도
  3.4 보안
  3.5 정보 내용
  3.7 국가간 차이
 4. 연구모형의 검증
  4.1 설문설계 및 자료수집
  4.2 변수의 신뢰성 및 타당성 분석
  4.3 가설검증 결과
  4.4 문화차이 이론 관점에서의 결과 해석
 5. 결언
 참고문헌

저자정보

  • Guo Yan 국민대학교 비즈니스IT전문대학원
  • 안현철 Hyunchul Ahn. 국민대학교 경영정보학부

참고문헌

자료제공 : 네이버학술정보

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