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초록
영어
Noting that compatibility beliefs are important antecedents of technology adoption, the objective of this study was to assess compatibility beliefs that affect users’ intention to adopt a mobile entertainment service (MES). We developed a set of key compatibility beliefs: compatibility with life-style, compatibility with social meaning, and compatibility with past flow experiences. We then defined the key dimensions of each construct and developed operational measures for those dimensions. We tested the theorized effects of each of the compatibility constructs on MES adoption. The results support the effects of compatibility beliefs on users’ intentions to adopt MES.
목차
Abstract
1. Introduction
2. Theoretical Background
3. The Structure of Compatibility Beliefs
3.1 Compatibility with Life-style
3.2 Compatibility with Social Meaning
3.3 Compatibility with Past Flow Experience
4. Research Methodology and Results
4.1 Sample and Data Collection
4.2 Measures
4.3 Checks for Statistical Assumptions
4.4 Measurement Validation
4.5 Assessment of the Structural Equation Model
5. Implications and Conclusions
References
Survey Items
1. Introduction
2. Theoretical Background
3. The Structure of Compatibility Beliefs
3.1 Compatibility with Life-style
3.2 Compatibility with Social Meaning
3.3 Compatibility with Past Flow Experience
4. Research Methodology and Results
4.1 Sample and Data Collection
4.2 Measures
4.3 Checks for Statistical Assumptions
4.4 Measurement Validation
4.5 Assessment of the Structural Equation Model
5. Implications and Conclusions
References
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자료제공 : 네이버학술정보