원문정보
Case Study for RFID Applications from Business Model Perspective
초록
영어
Despite the vast potential opportunities of RFID technology in various industrial applications, deployment of RFID applications is rather limited to meet a large industrial demand in Korea. We conducted in-depth case study to organize the RFID applications in business model framework in order to provide practical insights for the development of innovative RFID applications. Throughout extensive searching for RFID applications in literature, web, news, and policy reports, we first classified passive RFID applications, mobile RFID applications, and active RFID applications. Value creation and implementation issues are compared and analyzed for each of RFID applications using Afuah and Tucci business model. This study can contribute in establishing future development of RFID technology, competitive business strategy, and government policy to stimulate Korea RFID industry.
목차
1. 서론
2. RFID 동향과 응용 유형
2.1 RFID 동향
2.2 RFID 응용 유형
3. 수동형 RFID 응용 모델
3.1 비즈니스 모델 개요
3.2 가치 창출 요소
3.3 실행 이슈
4. 모바일 RFID 응용 모델
4.1 비즈니스 모델 개요
4.2 가치 창출 요소
4.3 실행 이슈
5. 능동형 RFID 응용 모델
5.1 비즈니스 모델 개요
5.2 가치 창출 요소
5.3 실행 이슈
6. 종합 분석 및 시사점
6.1 수동형 RFID 응용 모델
6.2 모바일 RFID 응용 모델
6.3 능동형 RFID 응용 모델
7. 결언
참고문헌
Appendix