원문정보
A Study on the Factors Affecting Chinese Consumers' Smartphone Adoption
초록
영어
The purpose of this study is to investigate factors influencing Chinese consumers' intention to adopt Smartphones. This paper examines Smartphone characteristics factors (situational dependence, diversity and security) and consumer personality characteristics (innovation, self-efficacy and familarity) based on the Technology Acceptance Model. The 320 sets of data are tested against the model using SEM (structural equation model). The research results reveal that diversity and security have significant influences on both perceived usefulness and perceived playfulness. According to the data analysis, self-efficacy affects only perceived easy of use, and familiarity positively affects perceived easy of use, usefulness and playfulness. This study finds that perceived easy of use and perceived usefulness have positive influences on behavioral intention to adopt Smartphones, and situational dependence and innovation directly affect the behavioral intention. The perceived cost has a negative impact on the behavioral intention. Research results are discussed, and limitations of the current study and future research are presented.
목차
1. 서론
2. 이론적 배경
2.1 스마트폰의 특성
2.2 스마트폰 사용자의 개인 특성
2.3 스마트폰 관련 기술수용모형
2.4 지각된 비용과 스마트폰 사용의도
3. 연구모형 및 가설
3.1 연구모형
3.2 연구가설의 설정
4. 연구방법
4.1 표본 및 자료 수집방법
4.2 변수의 측정
4.3 분석방법
5. 연구 결과
5.1 확인적 요인분석 결과
5.2 가설 검증
6. 결론 및 시사점
참고문헌