earticle

논문검색

스마트폰 기반 소셜 네트워크 서비스(SNS) 이용의 결정요인 연구 : 기술적, 쾌락적, 사회적 특성을 중심으로

원문정보

Examining Determinants of Social Network Service(SNS) Use Based on Smartphones : Focusing on Technical, Hedonic, and Social Characteristics

최수정

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study focuses on examining the determinants of smartphone-based social network services (SNS) use. That is, the study explores the key factors affecting the use of smartphone-based SNS. People who have been using online-based SNS such as Cyworld and Facebook for years are now using mobile-based SNS such as KakaoStory. Under the situation, the study attempts to draw key determinants of smartphone-based SNS use from the studies of TAM, hedonic information systems, and social perspectives. To test the hypotheses, we conducted partial least squares (PLS) analysis using a total of 233 data collected on the users of smartphone-based SNS including KakaoTalk and KakaoStory. The key findings are as follows : first, it is verified that both ease of use and usefulness, two main factors in TAM, had positive effects on smartphone-based SNS use. Second, for enjoyment and escapism considered as the two main factors of hedonic IS characteristics, only the effect of enjoyment on SNS use was significant. Finally, social ties as a factor of social characteristics had the most significant effect on smartphone-based SNS use. The result implies that smartphone-based SNS can be one of the major means of maintaining existing social ties.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 스마트폰 기반 SNS
  2.2 SNS의 기술적 특성
  2.3 SNS의 쾌락적 특성
  2.4 SNS의 사회적 특성
  2.5 SNS 이용
 3. 연구모형 및 연구가설
  3.1 연구모형
  3.2 연구가설
 4. 연구방법 및 실증분석
  4.1 변수의 조작적 정의 및 측정
  4.2 자료수집 및 분석방법
  4.3 표본의 기술적 특성
  4.4 PLS 측정모형 평가
  4.5 PLS 구조모형 평가
 5. 결론
  5.1 연구결과의 논의 및 시사점
  5.2 연구의 한계점 및 향후 연구 방향
 참고문헌
 <부록> 설문항목

저자정보

  • 최수정 Su Jeong Choi. 전남대학교 경영학부 강의전담교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 5,700원

      0개의 논문이 장바구니에 담겼습니다.