원문정보
Exploring the Roles of User Resistance and Social Influences on Smartphone Acceptance and Continuous Usage
초록
영어
This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.
목차
1. 서론
2. 이론적 배경과 연구가설
2.1 사용자 저항과 스마트 폰 수용
2.2 사회적 영향력(Social influences)과 스마트폰 수용
2.3 스마트폰 수용자의 유형분류
3. 연구방법
3.1 자료 수집
3.2 측정항목
3.3 분석방법
4. 분석 결과
4.1 인구 사회적 통계특성
4.2 측정모형 분석
4.3 구조모형분석
4.4 분석 결과 요약
5. 결론 및 시사점
5.1 이론적 시사점
5.2 실무적 시사점
5.3 연구의 한계 및 향후 연구
참고문헌
부록