원문정보
초록
영어
The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.
목차
1. Introduction
2. Theoretical Background
2.1 TRA / TPB / TAM
2.2 Self Actualization
2.3 Organizational Support
2.4 Social Influence
2.5 Trust
2.6 Behavioral control
2.7 Attitude and Behavioral Intention
3. Research Methodology
4. Results and Discussion
5. Conclusion, Limitations and Further Studies
References