원문정보
The Effects of Service Relationship Quality on Customer's Behaviors
초록
영어
It can be said that nowadays, customers don't recognize that only good quality products as selection attribute regarding products quality can satisfy them. The case in service industries is also the same. Service quality is most affected by the criteria that customers themselves evaluate. Customers who are not satisfied with services provided institutions will disregard them. In consequence, this will affect their profitability. Collected questionnaires were analyzed using SPSS v.15 for the concrete proof analysis and the results are as follows. First, Service quality works as an important factors on customer's behavior. Second, Relationship quality serves as a mediated role between service quality and customer's behavior.
목차
1. 서론
2. 서비스에 대한 이론적 배경
3. 모형설계 및 실증분석
3.1 연구모형
3.2 연구가설 설정
3.3 실증분석
4. 결론
5. 참고문헌