원문정보
A Study about the new analysis method of satisfaction survey with AHP through the compare to the questionnaires satisfaction survey
초록
영어
Other comments on matters satisfaction survey through questionnaires typically measure by frequency analysis method is performed, the short answer for how to apply. These satisfaction surveys, however, because of the environment and atmosphere of its target at the time of the survey, personal psychological state, depending on the scale of change in business or policy of customer satisfaction feedback, there is a problem. This survey results, tangible results in terms of the feasibility of the business and policy indirectly as a result, which has been used as a material fact is. New survey method is show how the business and policy objectives than can be reflected positively in the present study, and comparing these surveys in a variety of ways for the analytical method proposed by KANO, Timko results suggested. Should be an ongoing investigation, and different survey methods for the study on the same sample the actual observed by comparing the results for the superiority of the new results presented.
목차
1. 연구목적 및 필요성
2. 이론적고찰
2.1 기존 만족도 조사방법
2.2 KANO 만족도 조사
2.3 Timko의 만족도 조사
3. 새로운 만족도 분석 개발
3.1 계층구조분석(Analytic Hierarchy Process)기법
3.2 AHP 적용방법 및 만족도 개발 절차
4. AHP 적용한 만족도 분석
4.1 기존 만족도와 KANO 만족도 분석
4.2 Timko 만족도 분석방법
4.3 AHP 가중치를 적용한 KANO 분석 방법론
5. 결론 및 향후연구방향
6. 참고문헌