earticle

영어

The purpose of this study is to provide basal informations for finding a specific strategy about overseas venture of domestic taekwondo instructors who studied the major and to predict the taekwondo education fluctuation for generation shifting (2 generation) taekwondo market in the USA through analyzing the factors of success that immigrants have been run taekwondo gym. This study is organised as the following results : First, although there are faced with many difficult things such as different languages and different cultures containing with the barrier of communication, the immigrants have been overcomed with the nature of self-esteem as Korean and the great help from neighbors prior to lived in the USA. Second, there are shown to the establishment of the taekwondo identity that has been setted on the basic education philosophy and the reliance and hope to consumers, improved level of taekwondo gym business. In addition, the key of success depends on these things such as rapid language and culture adaptation, disposition of instructor and publicity work of taekwondo gym. Third, the training program for the taekwondo trainees in America was almost same as that of Korea like elementary school students-centered. However, TKD trainees, was gradually increased in every year irrespective of sex, and age. Therefore, we were proposed of adequate system and long-term program development. Furthermore, the management of taekwondo gym was required to have not only excellent program, but also to nurture professional expert.