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논문검색

중국인 관광객 관광선택속성이 행동의도에 미치는 영향 : 관광제약 조절효과

원문정보

The Effect of Chinese tourists‘s Destination Choice Attributes on Behavioral Intentions : Moderating effect of Tourism Constraints

곽춘려, 신은경

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초록

영어

This study has two purposes. The first is to examine the relationship between destination choice attributes and behavioral intentions. The second is to examine the moderating effect of the tourism constraints(Intrapersonal Constraints, Interpersonal Constraints, Structural Constraints) on relationship between destination choice attributes and behavioral intentions. The major findings of the study are summarized as follows: First, results showed that destination choice attributes had significant influence on behavioral intentions. Second, the moderating effect of the tourism constraints on the relationship between destination choice attributes and behavioral intentions, These findings suggested that Korean tour overall satisfaction was affected tourist accommodations and facilities, the level of tourist price and so on. Food, safety, travel expenses, tourist attraction accessibility, communication problem, etc. needs to improved.



목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광지 선택속성
  2. 행동의도
  3. 관광 제약
 Ⅲ 연구모형 및 조사 설계
  1. 연구모형
  2. 가설의 설정
  3. 조작적 정의
  4. 조사 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 특성
  2. 신뢰성과 타당성 검증
  3. 가설검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 곽춘려 Chunlli Guo. 호남대학교 국제학부 조교수
  • 신은경 Eunkyoung Shin. 충청대학교 겸임교수

참고문헌

자료제공 : 네이버학술정보

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