원문정보
The Effect of Chinese tourists‘s Destination Choice Attributes on Behavioral Intentions : Moderating effect of Tourism Constraints
초록
영어
This study has two purposes. The first is to examine the relationship between destination choice attributes and behavioral intentions. The second is to examine the moderating effect of the tourism constraints(Intrapersonal Constraints, Interpersonal Constraints, Structural Constraints) on relationship between destination choice attributes and behavioral intentions. The major findings of the study are summarized as follows: First, results showed that destination choice attributes had significant influence on behavioral intentions. Second, the moderating effect of the tourism constraints on the relationship between destination choice attributes and behavioral intentions, These findings suggested that Korean tour overall satisfaction was affected tourist accommodations and facilities, the level of tourist price and so on. Food, safety, travel expenses, tourist attraction accessibility, communication problem, etc. needs to improved.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광지 선택속성
2. 행동의도
3. 관광 제약
Ⅲ 연구모형 및 조사 설계
1. 연구모형
2. 가설의 설정
3. 조작적 정의
4. 조사 및 분석방법
Ⅳ. 실증분석
1. 표본의 특성
2. 신뢰성과 타당성 검증
3. 가설검증
Ⅴ. 결론
참고문헌