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논문검색

모바일 전자정부 서비스 수용의도의 영향요인에 관한 연구

원문정보

An Empirical Study on the Influencing Factors of Intention to Adoption of Mobile Government Service

한기훈, 김진수

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초록

영어

Mobile technology is accelerating innovative changes across all fields of our society as well as business environments. Especially, demands on mobile government (M-government) services have been increased gradually since e-government has improved national administration services dramatically. However, high-quality services which are acceptable to may users are not actually supplied because technical issues such as security on mobile e-government services have not solved and governance policy was not established yet. Previous studies show that most researches are devoted to technical ones or limited to theoretical exploratory study. As a result, developing useful guidelines which are practically and theoretically proved is one of the very important research issues. This study reviews the previous research works such as concept of mobile, e-government, M-government, technical trends of mobile, market situations, present status, and various case studies. And then we develop a research model with five factors, twenty four variables and seventy six measurement for measuring the influencing factors to adoption of M-government services. The model is composed of total 16 hypotheses, 22 variables, and 76 measurements. The model is analyzed by using statistical package SPSS (18.0) and AMOS (18.0) together with structural equation method based on 294 samples. The results show that the model is valid and there are statistically significant influence between ease of use and usefulness, ease of use and user’s satisfactions, usefulness and intent of re-use, and user’s satisfactions and intent of re-use, excepting usefulness and user’s satisfaction, ease of use and intent of re-use did not affect significant influences. Especially, service quality, system quality, and relationship quality are identified as influencing factors to adaption of M-government service. The results are expected to provide a theoretical research framework which generate new research issues in M-government service area. It also can provide an useful guidelines to practical experts in successfully implementing M-government services. Further research directions are as follows. User’s intents have to be studied in details by classifying users by individual, enterprise, and government as well as developing a new hypothetical model. Since M-government service is at the initial stage, longitudinal studies have to be conducted to trace the peoples’ need in order to develop new high-quality mobile services.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 문헌 연구
  2.1 모바일 전자정부 개념과 이슈
  2.2 모바일 전자정부 서비스 품질요인
  2.3 모바일 전자정부 서비스 매개요인
  2.4 모바일 전자정부 서비스 수용의도 요인
  2.5 기존 연구 종합
 Ⅲ. 연구모형 및 가설설정
  3.1 연구모형의 설계
  3.2 가설의 설정
 Ⅳ. 연구방법 및 통계분석
  4.1 변수정의 및 측정
  4.2 자료수집 및 분석
  4.3 표본의 특성
  4.4 측정모형의 추정과 분석
  4.5 구조모형의 평가 및 가설검증
 Ⅴ. 결론
  5.1 연구결과 요약
  5.2 시사점
  5.3 연구의 한계점 및 향후방향
 References

저자정보

  • 한기훈 Kihun Han. Principal Consultant in SAMSUNG SDS, Ph.D
  • 김진수 Jinsoo Kim. Professor, Department of Business Administration, Chung-Ang University

참고문헌

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