원문정보
초록
영어
As globalization goes around the world, Taiwanese industry advantages have been taken over by other countries. A competition crisis Taiwanis facing now is a lack of product characteristics. A cultural creative industry, combined with creativity, applied in the product development or daily lives, is the key factor to new business opportunities. On the other hand, entrepreneurs set their ultimate goal as "sustainable development". This study aims to analyze the reasons to a hundred-year-old bakery, which stands firmly in the fast-changing market with its "soft ability."Through an interview with the hundred-year-old bakery owner in Taipei, Taiwan, this study gives the reasons to its sustainable development. 1. A tendency to innovate—in means of product packaging, television series product placement practices. 2. Well-being of employees. 3. Contribution to social welfare activities and to the society. 4. Positive attitudes toward market demands and fearless to change. This study concluded four assumptions for further studies, and last, it attempts to explore its academic contribution.
목차
中文摘要
1. Introduction
2. Literature Review
2.1. Culture Creative Industries
2.2. Century Business
2.3. Taiwanese Century Business
3. Study Method
3.1. Research Object
3.2. Credibility of Research Analysis
4. Research Result
4.1 Management Strategies, Management Spirit and Problem solving
4.2 Harmony inside of a business
4.3 Enterprise Feedback
4.4 Sustainable Management, creating the next business century
5. Conclusion and Suggestions
References
Online Resources
Appendix