earticle

영어

As the affiliated discount stores of major companies and SSM increase rapidly, regional conventional market and small supermarket that are the dominant merchants in the existing marketing area of regional retail stores have faced the risk of survival. The competitive penetration of those distributors of major companies into marketing area of regional retail stores provides the consumers with the convenience of shopping and pleasure of various selections at the same time from the viewpoint of competition and efficiency. On the contrary, local governments and political community insist that such trends cause the collapse of regional marketing area and impose limitations on that such as restriction of distance and business hours. In this paper, to solve this problem I studied solution through virtual store. The store is established in the environment where consumers are crowded and exposed to easy purchasing of product as shown by using QR code. When it comes to virtual store, it has the merit that can secure the channel that is capable of connecting with consumers at low fixed cost and the purchasing class who is not familiar with internet purchasing can place the order and buy the products easily