원문정보
초록
영어
As internet businesses are expanding in diverse areas, studies related to web sites are also being performed actively. Especially in the area of e-commerce, web sites trust factors have been treated as a major research issue. However, these studies are mostly on demographic differences among site visitors including cultural differences, regional differences, sex, etc. There exist a few longitudinal studies that compare web site trust factors according to time differences. In this study, we test longitudinal differences of web sites trust factors by comparing questionnaires in year 2001 and year 2011. Based on the study, it is concluded that trust factors web sites of web sites of year 2011 are not same as those of year 2001. Further, the changes show different behavior according to website types.
목차
1. Introduction
2. Theoretical Background
2.1 Definition of Trust
2.2 Previous Studies Related to Websites Trust Factors
2.3 Previous Studies on Longitudinal Research of IT
3. Research Model and Research Design
3.1 A Conceptual Research Model
3.2 Hypotheses
3.3 Definition of Research Variables
3.4 Data Collection
4. Tests and Analysis
4.1 Samples
4.2 Factor Analysis
4.3 Multiple Regression Analysis
5. Results and Limitations
5.1 Research Results
5.2 Limitations and Further Studies
References