원문정보
Analysis on Korean Exhibition Industry By Developing and Using the Index of Exhibition Industry
초록
영어
The purpose of this study is to analyze the Trend of Korean Exhibition Industry by developing and using the Index of Exhibition Industry. For this purpose, this study was carried out as follows. Firstly, this study developed the index of exhibition industry using abroad related references such as AUMA, CEIR, UFI. The index consists of four main metrics: supply index, demand index, Internationalization index and Quality Growth Index. Secondly, the korean exhibition industry was analysed based on these four indexes. The results of this study are as follows: Though Korean exhibition industry has been grown in terms of supply(exhibition space) and demand(number of exhibitions), there has been negative result of a decline in the internationalization and the quality growth of exhibition. Therefore, it needs to establish the effective strategies and policies for Korean exhibition industry's substantial growth and internalization based on more sophisticated exhibition industry index.
목차
Ⅰ. 서론
Ⅱ. 관련문헌 및 사례분석
1. 전시산업 지표
2. 미국 CEIR의 전시산업 지표 개발 및 활용
3. 독일 AUMA의 전시산업 지표 개발 및 활용
4. 세계전시산업협회(UFI)의 전시산업 지표 개발 및 활용
Ⅲ. 분석방법론
1. 전시산업 지표(측정변수)의 구성
2. 자료수집방법
Ⅳ. 분석결과
1. 국내 전시산업 공급지표 분석결과
2. 국내 전시산업 수요지표 분석결과
3. 국내 전시산업 국제화 지표 분석결과
4. 국내 전시산업 질적성장 지표 분석결과
Ⅳ. 결론 및 시사점
참고문헌