earticle

영어

The external image rendering is of importance in maintaining personal relations, and eyebrow is one of the major factors that determine a face image. Reflecting this importance, eyebrow bars which have recently attracted the attention of the public will be hereafter discussed. In this study, characteristics of eyebrow concept and eyebrow shape, the current status of domestic eyebrow bars, and features of individual brands were investigated. The domestic brands such as Benefit, Aritaum, and Espoir have launched eyebrow bars in Korea, and number of brand stores in Korea, features of the brand stores, and the extent of their services were evaluated and compared. This study is expected to contribute to the supply of services which can address public’s interest and desires eyebrowbar industry to be developed and stabilized as a full-blown industry fostering of related professionals and revitalization of eyebrow bars.