earticle

영어

In these days, as our standard of living is improving, our interest in hair care as well as desire for beauty is increased. This keen interest in hair directed to improvement of hair care products, therefore the market of hair care products has been enlarged. The desire of consumers begun to be gentrified, individualized, versatile. These changes of purchase pattern brought lunches of different kinds of haircare products. The types of distribution channel in Korea can be cosmetic stores, door-to-door sales, department stores, convenient stores, major supermarkets, and professional hair salons. The satisfaction in hair products can differ from type to type. This study is conducted surveying people in their 20s and 30s on how they feel about their purchased products whether in hair salons or supermarkets. The purpose of this study is to acknowledge the perception and satisfaction and to give directions of improving the market of hair products in future based on this study.