earticle

영어

The purpose of this research is to study about the effect of the crowding degree which the visitors recognize in Job fairs on the emotional response and avoiding behavior. For accomplishing the research purpose, the objects as the viewers of the first Hotel Industry Career Fair in November 27th of 2012 for one day in COEX were actual proof analyzed using SPSS ver.19.0 statistic program. Crowding perception was divided in to human and spatial crowding degrees. Emotional response, also, was divided in to two dimensions, positive and negative responses. The main results were as followings. First, human crowding was indicated to have positive effect on positive emotion only, and spatial crowding was indicated to have negative effect on positive emotion and positive effect on negative emotion. Second, positive emotional response was indicated to have negative effect on avoiding behavior, and negative emotional response was indicated to have positive effect on avoiding behavior. Third, as a verification result of mediation effect on emotional response, it was known that the negative emotion effected on the enhancement of effect relation between human crowding and avoiding behavior significantly.