earticle

영어

This paper finds the trend of using SNSs and factors affecting the trend by comparing Korea with China. In Korea, the proportion of using mobile SNSs is high in comparison with China. In Korea, the proportion of using profile-based service is lower than those of cafe-club, mini-homepage, and blog. And the proportions of using profile-based service in Korea are lower than those of China. The reasons are as follows. First, the substitutes for profile-based service are lack in China while mobile SNSs and cafe-clubs have been developed in Korea. Second, in China, long distance call is expensive because the size of China is huge.