earticle

영어

The purpose of this is to prove the relationship between satisfaction with participation and the repurchase intention according to lifestyle characteristics of sports center participants. After setting this research, the participants whom sports center which was located in the entire current country and convenience sampling of 241 adults in that group in 2011. The research tool for using this was the Lifestyle Characteristics scale as amended and supplemented by Plumer(1974), Satisfaction with Participation scale as amended and supplemented by Beard & Regheb(1980), the Repurchase Intention scale as amended and supplemented by Lee & Lim(2005). The Cronbach's price α, which was a measurement tool reliability of this research appeared with .556-.811 distributions. The investigation procedure directness visited the corresponding area and completed self- administering method with question sheets then collect them. After collecting the available datum, then put it into the windows SPSS/PC+15.0 version Program, which was used to arrange unitary variate analysis. Unlike in this research method and process, we get the result about the relationship between satisfaction with participation and the repurchase intention according to lifestyle characteristics of sports center participants. First, Lifestyle Characteristics, Satisfaction with Participation and the Repurchase Intention differ statistically and significantly according to socio-demographic variables of sports center participants. Second, Lifestyle Characteristics of sports center participants influenced Satisfaction with Participation. Third, Lifestyle Characteristics of sports center participants influenced the Repurchase Intention. Fourth, Satisfaction with Participation of sports center participants influenced the Repurchase Intention.