earticle

영어

As a method for change in traditional markets, since 2008 a cultural tourism style market promotion project has been pursued to cultivate traditional markets as specialized markets that are related with local cultures and tourism resources; however, failure to look at the whole commercial area and support for only the markets have been exposed as limitations of this project. Consequently, a very meaningful commercial area promotion project was carried out in 2011 after putting forth effort in reviving sluggish Korean commercial areas through an analysis of the trend of foreign support policies for traditional commercial areas. Existing support projects for traditional markets have shown limitations in enhancing performances as they have been merely a quantitative support focusing on unilateral public infrastructure. As a result, this project aimed to promote the local economy through promotion focusing on commercial areas related to traditional markets. Despite this fact, this project has confronted great difficulties owing to the lack of necessary legal interested parties for the execution of the project because it was composed of various interested parties including local governments (assemblies), local governments for metropolitan cities, foundations, merchant committees, and the Small & Medium Business Administration. Accordingly, this study deduced relevant problems and solutions by analyzing the work procedures and institutional procedures for the commercial area promotion project.