earticle

영어

The objectives of this study were to examine how the consciousness of resource saving affects the resource-saving behaviors of urban employed wives and to induce their rational resource-saving behaviors by identifying related variables. This study also analyzed some correlations between the resource-saving consciousness and behaviors of urban employed wives to provide basic information for laying the foundations of a green growth culture. The subjects of this study were selected from among employed wives living in the urban areas of Seoul and Gyeonggi‐do area. The study was conducted from June 11 to August 7, 2011. A total of 620 questionnaires were collected, and 592 of them were used in the analysis. Data was analyzed via the SPSS 18.0 program to calculate frequencies, mean and standard variation, Cronbach's α, t-test, ANOVA, Pearson's correlation, hierarchical, and multiple regression analysis. A positive correlation was observed between the resource-saving consciousness and behaviors of urban employed wives. That is, their resource-saving behavior was higher their consciousness of resource saving was high. Furthermore, the most influential variables affecting the resource-saving behaviors of urban employed wives were: the subjects’ job type, with specialist or office work; reference groups, such as family, relatives, and neighbors; and low levels of conspicuous consumption habits. Among the variables, the influence of reference groups had the highest explanatory power.