earticle

영어

As e-commerce is expanding rapidly, the consumer's damage in the e-commerce is also dramatically increased. This research was mainly focused on the consumer's damage experiences through the e-commerce, the consumer's behavior's when they were confronted with troubles, and the way to handle their damages in the e-commerce. Main findings are as follows. 1) More than 90% of respondents answered that they had experienced troubles at least once out of 49 troubles listed in the questionnaire. 2) Most consumers did complain their damages actively and tried to obtain proper cure from the seller. 3) Normally, they were used to adjust their purchasing behaviors to avoid the problems rather than actively taking advantage of the official authorities or private consumer organizations to solve the problems.