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The aim of this research is to analyze design factors, techniques and trends of the magazine advertisement of the big 3 color make-up brands, "Mac", "Bobbi Brown" and "Make up For Ever". The conclusion is as follows. First, "Natural image make-up" is not emphatic and artificiali mage, but natural and clean images. On the other hand, "Romantici mage make-up" is cute, lovely and childish images. "Elegant image make-up" is luxurious, mature and ladyish refined image. "Retro image make-up" is classical and sensual images. Second, The appearance of eyebrows in "Natural image make-up" and "Eleganti mage make-up" are showed up evenly as a standard type, an angular type, a straight line type and brown color type."Romantic image make-up" and "Retro image make-up" eyebrows' types are showed up mainly straight line and bright brown type. The eye-shadow colors of "Natural image make-up" and "Romantic image make-up" are showed up mainly light brown and pink color. "Elegant image make-up" put points in lips as red line colors. "Retro image make-up" focuses on black line colors in eye make-up. Third, "Natural image make-up" and "Romantic image make-up" are remarkable as not emphasize on any special parts. On the other hand,"Elegant image make-up" has trends of vivid and tidy feelings ecumenically in eye-brows, eye-shadows, eye-lines and blusher, and emphasize on lips make-up colors. Forth, "Natural image make-up" and "Romantic image make-up" use limited colors and techniques. On the other hand, "Elegant image make-up" and "Romantic image make-up" use not only diverse colors and daring eye make-up patterns, but also distinctive techniques. Four image make-up are showed up strong images as Natural< Romantic < Elegant < Retro, on the design factors basis of color, texture and shape.