원문정보
A Study on the Perception of Credit Cards' Benefit and Risk and the Shopping Value Types among Korean Undergraduate Consumers
초록
영어
This study was to examine whether the hedonic and utilitarian shopping values were expressed in shopping experience among the undergraduates and how the consumers with different shopping values vary in the perception of credit cards' benefit and risk. The 215 undergraduates in Seoul were surveyed. The results indicated that undergraduates were divided into hedonic shoppers and utilitarian shoppers according to their shopping value and that the perception of credit cards' benefit and risk was explained by the four factors including the increased cost, the removing the immediate need for money, the additional service and benefits, and the overspending and credit crime. The overspending and credit crime as one of the risk factors was affected by the types of shopping values.
목차
I. 서론
II. 이론적 배경
1. 소비자의 쇼핑 가치
2. 신용 카드의 혜택 요인과 위험 요인에 대한 지각과 쇼핑 가치 유형
III. 연구문제 및 연구방법
IV. 결과 및 해석
1. 쇼핑 가치 요인 분석과 쇼핑 가치 유형
2. 쇼핑 가치 유형에 영향을 미치는 요인
3. 신용카드의 혜택-위험 지각 요인
4. 신용카드 혜택과 위험요인에 영향을 미치는 요인
V. 결론 및 제언
참고문헌