earticle

영어

The purpose of this survey was the effect of relationship marketing strategy on customer belief and customer commitment of golf Driver Range. To test this, 228 participants were sampled from the position golf training centers person using stratified cluster random sampling. This study was concluded as follows : First, customer relation/band relation, communication, price had significant influences on golf training center belief. And communication, physical institution had significant influences on teacher belief. Second, customer relation/band relation, communication, price had significant influences on golf commitment. And relation/band relation, communication had significant influences on golf training center commitment. Third, golf training center belief, teacher belief had significant influences on golf commitment. And golf training center belief, teacher belief had significant influences on golf training center commitment.