원문정보
A Study on the Theoretical Schema for the Subsystem of Institutional Household Management - Focused on the Marketing Management
초록
영어
Improving the quality and level of the research of institutional household management is one of major issues in the field of study on family resource management and human ecology In this context the purposes of this study were to develop the scheme for the theoretical reconstruction of the subsystem in the institutional household management and to present the applicational contents focused on the marketing management. This study reached a conclusion that the marketing management has to include more practical contents such as PR(public relations), the development and management of supporters and volunteers in order to enhance the useful community resources.
목차
I. 서론
II. 개념정리와 선행연구 고찰
1. 마케팅의 개념과 필요성
2. 비영리 조직의 마케팅에 대한 기존 연구
III. 공공가정의 마케팅 연구의 틀 재구성을 위한 모색
1. 투입 : 마케팅 환경 분석
2. 통과과정
IV. 공공가정의 마케팅연구 구체화 전략 : 홍보와 지역사회 네트웤 구축
1. 홍보활동
2. 지역사회 네트웤 구축
V. 결론
참고문헌