원문정보
Analysis of determinant factors on the purchase of and willingness-to-pay for organic products
초록
영어
This study examined the differences on the amount of purchase of and willingness-to-pay more for organic products by socio-economic variables, knowledge and reliability of organic products, and concern for food. In addition the effects of the reliability and the price of organic products on the amount of purchase and willingness-to-pay more for organic products in the Path analysis. The results were below. First, consumers who had high education, were the age of 40's, high income, high level of knowledge and reliability for organic products were more likely to purchase organic products. Second, the level of willingness-to-pay more for organic Products were high when consumers with more than three children, not lowest level of health, and higher reliability. Third, the reliability of organic products impact the amount of purchase of organic products, but not the perception of organic products' price. Forth, both the reliability and the perception of those price impact the level of willingness-to-pay more for organic products.
목차
I. 서론
II. 이론적 배경
1. 유기농산물의 개념
2. 유기농산물 관련 표시 및 인증제도
3. 친환경농산물과 소비자문제
4. 소비자의 유기농산물 구매 관련 선행연구 고찰
III. 연구방법
IV. 연구결과
1. 조사대상자의 특성
2. 소비자의 유기농산물 구매 차이
3. 유기농산물 추가지불가격 차이
4. 유기농산물 신뢰, 가격 인식이 구매에 미치는 경로효과
5. 유기농산물 신뢰, 가격 인식이 추가지불가격에 미치는 경로 효과
V. 결론 및 제언
참고문헌