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영어

The purpose of this study is to give a basic data to whom to try to give a better services to their customers analyzing the differences that affecting the choice factors of most women's decision whether to go Skin cosmetic care shop or hair shop & their satisfactions. For the 64 common women, Self fulling Questionair were used, using technical analysis method, SPSS 18.0 analysis program, to find out their common characteristics, and for each results of questions Chi-square was done. These are the results. In generally most are the twenties 26persons (40.6%), unmarried 37 persons (57.8%) their average incomes are 1~2 Million won per month. Their average visiting of most 57.8% the skin care shop is 1 for every 2 months, and 53.1% the hair shop is 1 for every 3 weeks. 57.8% women answered they visited hair shop continuously but 26.6% answered they do not visit skin care shop. And who answered the professionality is the critical choice factor to choose skin care shop is 29.7% and 51.6% is hair shop. They answered also get the informations from their relatives 42.2% skin care shop visitors and 59.4% hair shop customers. And answered 30-50 thousands won are the most favorable price each use. 54.7% said that hoping better results are the choice factor of skin care shop but 62.5% answered that the cheaper price using hair shop is the choice factor. And most 59.4% answered that they can also use both in the future. In satisfaction, most 51.6% answered the low satisfaction to hjgh price. The reasons of not visiting women answerd that 32.8% are they have no free time in skin care shop and 48.94% answered that they don't have reason to visit. In next study, we can expand the studying peoples sexualty and age. Then we can find out their various choice factors to make better services to give.