원문정보
Analysis on the Factors Limiting Farmer Tourist in Yanbian area
연변지구농민여유시장개발제약인소연구
초록
영어
By making use of questionnaire and Literature material, based on three aspects-the farmer themselves, travel agency, tourism products, the thesis analyses the factors limiting Farmer Tourist , this research shows that financial capacity, spare time and travel motivation are the main limiting factors for limiting exploitation farmer tourist. In addition, the psychological inconformity between travel agency and farmer tourist and tourism products can not meeting the actual demand of tourists also hinder the exploitationoffarmer tourist market. According to above results and “4ps”marketing theory, strategies could be are laid down for the further exploitation of Yanbian farmer tourist market.
목차
Ⅰ. 緖論
Ⅱ. 理論背景
1. 農民旅游的概念
2.国内外研究动向
3. "4PS" 理論
Ⅲ. 延邊地區農民旅游市场開發的制約因素
1. 數据來源
2. 農民自身因素
3. 旅行社因素
4. 旅游産品
5. 小結
Ⅳ. 延邊地區农民旅游市场開發策略
1. 基于限制性因素的策略
2. 基于"4PS"營銷理論的策略
参考文獻