원문정보
A Study on The Analysis of Attraction Degree in Jeon Ju HANOK Village
초록
영어
The purpose of this study is to analyze the importance and satisfaction degree of tourists who visited the Hanok Village. In this study I have closely and analyzed the influence the relationship between the importance and satisfaction in the tourism attraction degree to Jeonju Hanok Village. In this study I have also employed the SPSS(frequency, paired t-test, IPA) statistical package to analyze the research materials. This study intends to propose effective marketing strategies to evaluato Jeonju Hanok Village as a tourist destination around tourists who visited Jeonju Hanok Village. It is to suggest ways to enhance competitiveness of tourism of Jeonju Hanok Village through improvement of tourism infrastructure, and to incite satisfaction and revisitation by analyzing importance and satisfaction level of properties of tourist site selections.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 한옥마을 현황
2. 관광목적지 선택과정
3. 관광목적지 선택속성 요인
4. 관광객 만족도
Ⅲ. 실증분석
1. 조사대상 및 자료수집 절차
2. 설문구성과 통계처리기법
3. 표본의 특성
4. 관광지 속성 중요도 및 만족도 차이 분석
5. IPA기법 분석결과
Ⅳ. 분석 결과
1. 종합분석
2. 시사점
Ⅴ. 결론
참고문헌