원문정보
The Study on the Impact of Tourism Motivation and Tourism Image about Behavioral Intention - Focused on mediated effect of tourism image -
초록
영어
In recent literature, most of image studies involve the cognitive images while few deals with the affective images. The aim of this study is to suggest, tourism motivation develops significantly in explaining a substantial value on the visitor’s behavioral intention and how to be frequently affected on the relationships between tourism motivation and behavioral intention by cognitive images and affective images. The results of this research is presented as follows: first The tourism motivation which is composed of multi-variables; sociability, escaping daily life and relaxation, had a significant influence on the cognitive images and the affective images. second the tourism intention had a significant influence on behavioral intention and finally the cognitive images and affective images have a mediating effect partially between tourism motivation and behavioral intention.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 복사골 예술제 행사 개요
2. 관광동기
3. 관광지 이미지
4. 행동의도
Ⅲ. 연구조사 설계
1. 연구모형 및 가설의 설정
2. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 조사대상자의 특성
2. 신뢰성 및 타당성 평가
3. 가설검정
Ⅴ. 결론 및 시사점
참고문헌